Meet Our Leadership Team
The people who make it all possible, the ones we are proud to call Fellas Family.
Mersadies
Owner/CEO/COO
Our visionary CEO and co-founder of The Fellas Barber Shop, which she launched in 2018 with the goal of providing customers with a five-star experience. Despite not completing high school, Mersadies began her career in the barbering industry at a franchise men’s salon but soon sought to create a more personal, service-driven environment. As a female leader in a male-dominated industry, she built a team of like-minded barbers who share her passion for quality service and community. With the support of her husband, Jeramy, and five children, Mersadies turned her dream into a thriving business. The Fellas has grown rapidly, expanding into multiple locations, and Mersadies continues to inspire her team with her leadership and commitment to both business growth and community impact.
Jeramy
Owner/CMO
Our Chief Marketing Officer and co-founder of The Fellas Barber Shop, leading the company’s marketing strategies and brand development with a data-driven, creative approach. He works closely with Scale Up Media, an online marketing agency with over 50 years of combined media buying experience, to design and execute marketing campaigns that strengthen the brand’s presence and drive customer engagement. Jeramy’s efforts not only attract new clients but also nurture existing relationships, contributing to the company’s overall growth and market positioning. With a keen focus on data and creative innovation, Jeramy is dedicated to ensuring The Fellas continues to build lasting partnerships and grow its loyal customer base.
Nellie
CFO
Both the Chief Financial Officer and Executive Assistant to the CEO at The Fellas Barber Shop, seamlessly blending her expertise in finance with her organizational skills to support both financial and operational functions. She oversees financial planning, budgeting, and reporting, ensuring the company’s fiscal health aligns with its strategic goals. As the CEO’s executive assistant, Nellie also manages scheduling, communications, and key partnerships, facilitating smooth operations within the leadership team. Her multi-faceted role is vital to maintaining the company’s efficiency and cohesion, ensuring all aspects of the business run seamlessly.
Colleen
CSO
Our Chief Sales Officer at The Fellas Barber Shop, bringing over 20 years of executive marketing experience to the role. With a proven track record of crafting strategic, results-driven marketing plans, Colleen plays a crucial role in accelerating growth and enhancing brand visibility for The Fellas. Her deep understanding of market dynamics allows her to identify new opportunities, build high-performing teams, and drive transformative success. Colleen's expertise in developing innovative strategies ensures the company continues to expand its reach and strengthen relationships with both customers and partners, making a measurable impact on sales and brand presence.
Jorge
New Business Development
The Director of New Business Development at The Fellas Barber Shop, where his extensive experience in scaling companies across the U.S. and Canada has been instrumental in the brand’s rapid expansion. Jorge is responsible for identifying growth opportunities, developing client relationships, and strategizing market entry and expansion. He brings a wealth of experience in leading diverse teams and simplifying business processes, using his “Less is More” philosophy to optimize efficiency and achieve financial success. His partnership with Mersadies, which began as a friendship over five years ago, has been key to establishing The Fellas as the fastest-growing family-owned barbershop in Utah. Outside of work, Jorge enjoys reading, riding motorcycles, and spending time with friends and family.
Ciara
Director of Operations
The Director of Operations at The Fellas Barber Shop, responsible for overseeing the day-to-day operations of each location while working closely with the management teams. With a diverse background in various areas of business, Ciara brings a unique perspective to her role, ensuring the smooth running of operations from revenue management to events and sales. She is passionate about supporting the growth of The Fellas and plays a pivotal role in the company’s continued success, ensuring that both short-term needs and long-term goals are met efficiently.
Connor
Sales Manager
Connor is the Sales Manager at The Fellas Barber Shop, overseeing both online and in-store sales. Since joining in 2023, he has been a key part of the team, helping customers discover the products and services they love. Initially managing the Spanish Fork location, Connor gained a deep understanding of the business and further expanded his role by learning the craft of barbering. This hands-on experience has given him a unique perspective on the company, allowing him to contribute to its growth while strengthening customer relationships.
Meet Our Partners
One of the best parts of owning a growing company, is being able to share that success with those around you. Whether you want to barber the rest of your life, or own your own shop some day, The Fellas is a place where we can all grow together!
Kekoa
Orem, Utah - Lindon, Utah
Koa was the first willing to take the leap into investing into himself and opening his own Fellas. He have been a rock in The Fellas fam and we wouldn't be where we are without him!
Tosha & Josh
Logan, Utah
This one was scary (by far the farthest shop from our home base in Spanish Fork) but Tosha and Josh took the leap, and are absolutely killing it living their dream of running their own shop!
Glen & Richi
Cedar City, Utah
Our first time partnering with family, and it's been a blast! These two epitomize what we believe in at The Fellas and are loving being able to bring our culture to Southern Utah!
Cameron & Aubree
Lindon, Utah
Cameron has put in the work, and finally opened his own Fellas in Lindon! Him and Aubree (his wife) pulled tons of late hours to make this shop happen, and we couldn't be happier for them!
Jeremy
Saratoga Springs
Jeremy has taken maybe the scariest leap yet, opening our largest and newest shop in Saratoga Springs! He managed the Springville shop for a couple years, and is PUMPED to finally have a shop to call his own!